The Vines

San Miguel de Allende, Mexico

San Miguel de Allende is considered one of the most beautiful cities in Mexico and has been recognized as a World Heritage Site by UNESCO. Here, developers Tamayo Desarrollos set out to create new hotel and luxury residential properties. And when it came time to conceptualize and develop the story, identity, and brand for this upcoming venture, we were up to the task.


brand conceptualization + product development
brand narrative + identity + copywriting
graphic + product design
photography curation
website + digital interactive

We created a brand hierarchy centered around The Vines concept, with supporting brands for the extensive and remarkable amenities offering. An incredible clubhouse, a storied polo facility, a magical spa, and a five-star hotel are just some of the additional brands created for this unrivaled destination.