Palm Exotjca

Watamu, Africa

Palm Exotjca is a luxury residence collection and world-class hotel currently under development in Watamu, Kenya. To launch its efforts and unveil Palm Exotjca, Smarthinking Inc. conceptualized and created a brand identity for the new mixed-use project, which will serve as a gateway to coastal Africa overlooking the topaz-colored shores of the Indian Ocean.


brand conceptualization + product development
brand narrative + identity + copywriting
graphic + product design
photography curation
website + digital interactive

As part of its tailored branding strategy, Smarthinking Inc. will also be responsible for developing the destination's marketing strategy.