Palm Exotjca is a luxury residence collection and world-class hotel currently under development in Watamu, Kenya. To launch its efforts and unveil Palm Exotjca, Smarthinking Inc. conceptualized and created a brand identity for the new mixed-use project, which will serve as a gateway to coastal Africa overlooking the topaz-colored shores of the Indian Ocean.
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As part of its tailored branding strategy, Smarthinking Inc. will also be responsible for developing the destination's marketing strategy.
