Epic Marbella
Marbella, Spain
EPIC Marbella is an exclusive development of premier residences set on the prestigious Golden Mile in Marbella, Spain. Smarthinking Inc. crafted and executed a tailored luxury branding strategy on behalf of EPIC Marbella, featuring Fendi Casa, including developing the destination's brand identity, tone of voice, personality, and brand promise.
services
brand conceptualization + product development
brand narrative + identity + copywriting
graphic + product design
photography curation
website + digital interactive
![](https://cdn.prod.website-files.com/5ed689b67b5de4e2edccfc19/62d1b85a7cf94e318f70ccda_62c65ebf10dd2a570bff331e_62a7f920581da24c5b27f93e_Epic1.jpeg)
![](https://cdn.prod.website-files.com/5ed689b67b5de4e2edccfc19/62d1b85a7cf94e5a2f70ccd9_62c65ebf10dd2ac50fff3323_62a7f921d0fc83f2f01e9ad1_Epic2.jpeg)
![](https://cdn.prod.website-files.com/5ed689b67b5de4e2edccfc19/62d1b85a7cf94e021570ccdb_62c65ebf10dd2a95d5ff332b_62a7f92343a3e88718949d4e_Epic3.jpeg)
Each component was conceptualized and implemented across print and digital applications, including designing a premier look book, brochures, website, and other marketing collateral.
![](https://cdn.prod.website-files.com/5ed689b67b5de4e2edccfc19/62d1b85a7cf94e2da670ccdc_62cc5dd4506aea7858cc9628_EpicVideoAlt.jpeg)
![](https://cdn.prod.website-files.com/5ed689b67b5de4e2edccfc19/62d1b85a7cf94e466570ccdd_62c65ebf10dd2ad908ff3328_62a7f9266ffe8b68250cb2aa_Epic4.jpeg)
![](https://cdn.prod.website-files.com/5ed689b67b5de4e2edccfc19/62d1b85a7cf94e0cf470ccdf_62c65ec010dd2a031bff332e_62a7f9282723ea45c2828324_Epic5.jpeg)
![](https://cdn.prod.website-files.com/5ed689b67b5de4e2edccfc19/62d1b85b7cf94e57f370cce0_62c65ebf10dd2a1569ff332a_62a7f929d0fc8347381e9ad2_Epic6.jpeg)