The Cove

McCall, Idaho

We conceptualized, designed, and built this dramatic, world-class spa in the charming town of McCall, Idaho, for Shore Lodge. Every detail was crafted to follow what we imagined for this luxury retreat. From the interiors to the treatment names to the staff selection and training, the curated experience is authentically The Cove.


brand conceptualization + product development
space planning + menu development
brand standard operating procedures
brand narrative + identity + copywriting
strategic communications planning
graphic + product design
print + digital advertising
photography + film production
website + digital interactive
social media marketing

Features like the 60+ floor-to-ceiling regional Douglas fir logs surround the lobby, and the two handcrafted immersion pools built out of 68,000 pounds of Idaho granite ensure that this is a spa like no other.