Shore Lodge

McCall, Idaho

An iconic hotel on the shores of famed Payette Lake in McCall, Idaho. We modernized the brand with an authentic mountain lodge identity that charmed new audiences while still embracing loyal guests. Mountain living meets high style! Occasionally you need a place that is free from the daily grind and filled with new frontiers…literally.


brand conceptualization + product development
brand narrative + identity + copywriting
strategic communications planning
graphic + product design
print + digital advertising
photography + film production
website + digital interactive
social media marketing

With three restaurants, an award-winning spa, a private theater, and 77 rooms on the edge of the Idaho wild, there are endless opportunities to tell compelling brand stories.