Smarthinking Inc. developed innovative, creative brands for Le Parker Meridien Hotel (NYC) and The Parker Palm Springs (Palm Springs). We conceptualized new brands, reimagined old ones, and built strategies to effectively communicate utilizing print and digital campaigns, sales and on-site collateral, and films. In addition to conceptualizing outlets, campaigns, and guest collateral communications, Smarthinking Inc. developed and implemented the Why We Do, What We Do, The Way We Do program to educate the various hotel departments on the multiple brands and how to properly execute those brands every day.