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The Cove is, a collection of remarkable spa experiences emanating from our wonderment and reverence of the McCall Wilderness.

Smarthinking Inc. designed and built a dramatic, world-class spa in the alluring town of McCall, Idaho, where we set out to incorporate the distinctive beauty of the client's backyard into each and every element of the spa experience because, in McCall, authenticity is paramount.

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Scope

Brand Conceptualization, Strategy + Management / Brand Operations Collateral Development / Identity Development / Advertising / Web + Digital Development / Space Planning / Copywriting

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Smarthinking Inc. crafted every single detail to follow the brand concept for the spa. From the interiors to the treatment names to the staff selection and training, the experience was authentically The Cove’s. And features like the 60+ floor-to-ceiling regional Douglas fir logs that surround the lobby, and the two handcrafted immersion pools that are built out of 68,000 pounds of Idaho granite, ensure that this is a spa like no other.

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