We are thrilled to announce that Smarthinking Inc. is a Silver 2020 Summit Marketing Effectiveness Award winner.

Not just once, but twice!

The Summit Marketing Effectiveness Award program recognizes companies for innovative and leading-edge creative work that uses strategy and results-based effectiveness to create solutions in today's marketplace.

Our agency received a silver award to create a look book for Palm Exotjca, a luxury residence collection and world-class hotel currently under development in Watamu, Kenya.   Smarthinking was tasked to conceptualize and create a brand identity for this new luxury mixed-use project as a gateway of coastal Africa.  The 124-page premiere look book is used as the primary marketing collateral for potential residence buyers and future hotel guests.

We also received a silver award for EPIC Marbella, an exclusive development of twenty-eight timeless residences, with Fendi Casa's exclusive, refined designs set on the prestigious Golden Mile in Marbella, Spain. Smarthinking Inc.crafted and executed a tailored luxury branding strategy on behalf of EPIC Marbella, including developing the destination's brand identity, tone of voice, personality, and brand promise. Among print and digital applications, Smarthinking was tasked to design a 112-page premiere look book that now serves as the key communicator for the luxury residence.

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"We are thrilled to be recognized for both of these projects, as the properties truly are world-class destinations. We look forward to telling more of these stories through additional initiatives" - Mark Natale, Chief Executive Officer of Smarthinking Inc.

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Administered by the Summit International Awards (SIA) organization, the Summit Marketing Effectiveness competition is based on the premise that marketing communications' goal is to change, influence, or reinforce a target audience's knowledge, attitudes or beliefs. Using this premise as a basis for its judging criteria, the competition is a true arbiter of marketing communication effectiveness. Over 15 countries participated in the 2020 Summit MarketingEffectiveness competition.

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