The Summit Marketing Effectiveness Award program recognizes companies for innovative and leading-edge creative work that uses strategy and results-based effectiveness to create solutions in today's marketplace.
"We are thrilled to be recognized for both of these projects, as the properties truly are world-class destinations. We look forward to telling more of these stories through additional initiatives" - Mark Natale, Chief Executive Officer of Smarthinking Inc.
"We are thrilled to be recognized for both of these projects, as the properties truly are world-class destinations. We look forward to telling more of these stories through additional initiatives" - Mark Natale, Chief Executive Officer of Smarthinking Inc.
Administered by the Summit International Awards (SIA) organization, the Summit MarketingEffectiveness competition is based on the premise that marketing communications' goal is to change, influence, or reinforce a target audience's knowledge, attitudes or beliefs. Using this premise as a basis for its judging criteria, the competition is a true arbiter of marketing communication effectiveness. Over 15 countries participated in the 2020 Summit MarketingEffectiveness competition.