Shore Lodge is an iconic hotel that opened on the shores of Payette Lake in McCall, Idaho nearly 70 years ago. The property changed ownership in 2008, and with the shift, a two-fold mission became top priority: reclaim its roots as an authentic mountain lodge and generate a wider appeal among travelers.
Smarthinking Inc. was tasked with modernizing the hotel and infusing the brand with an updated identity that could charm new audiences while embracing the loyal guests who've come for decades.
Our annual comprehensive marketing plan serves as a guide for creating and delivering the concepts and materials Shore Lodge needs to elevate the guest experience, increase room nights, increase ADR, increase cover counts at restaurant outlets, increase attendance at events and increase group business.
We ensure that brand standards are met and exceeded on all initiatives. Because everything communicates and we believe it's our job to ensure that the client is equipped to execute and succeed with what we create on a daily basis.
Beyond the big marketing plan, our team is part of the Shore Lodge team. We support their operations and efforts with fresh, on-brand expressions that collectively make the boutique hotel, which comprises 77 guest rooms, three restaurants, a private theater, full-service marina, a spectacular spa and group event space, a world-class destination.
Though the hotel is a favorite of adventure seekers, families, executives, brides and local residents, we're simply never satisfied. We implement new ways to communicate and market to each audience in a fresh and fun style. And after six years of determination, the accolades continue to roll in. TripAdvisor recently named Shore Lodge the 12th Best Hotel in the Nation.