Salone del Mobile is the global benchmark event for the furnishing and design sector, welcoming over 370,000 professional visitors from 188 countries, and 5,000 national and international journalists each year. Naturally, it was the event in which to unveil the concept for an ambitious new resort coming to the jungles of the Yucatan Peninsula.

The developer approached Smarthinking Inc. for help in executing that task. The challenges? Conceptualizing and creating a brand identity for an unparalleled resort which elegantly harnessed the elements of its location in Bacalar, Mexico, a hidden oasis brimming with ancient crystalline waters, and designing a look book to be launched at Salone in order to make the announcement to the world.


brand development / marketing / advertising / website development / graphic design / copywriting