Whitetail Club in McCall, Idaho is the premier private community in the Pacific Northwest, just 100 miles north of Boise, yet somehow worlds apart. As the agency of record, Smarthinking Inc. was tasked with telling the entire story of Whitetail Club. Doing so in a form that encompasses the brand’s true essence is both an art and a science.

Smarthinking Inc. manages all advertising and marketing initiatives for the property. Establishing and maintaining a presence within key markets with print and digital activations, handling all internal communications with the existing membership and their limitless events schedule, conceptualizing new creative collateral concepts, crafting films that uniquely showcase the property and its happenings … needless to say, we stay quite busy


brand development / marketing / advertising / website development / graphic design / copywriting