San Miguel de Allende is considered one of the most beautiful cities in Mexico, and has been recognized as a World Heritage Site by UNESCO. It is here that developers Tamayo Desarrollos set out to create a new hotel and luxury residential properties. And when it came time to conceptualize and develop the identity and brand for this upcoming venture, Smarthinking Inc. was up for the task.


brand conceptualization, strategy + management / web + digital development / brand operations collateral development / identity development / advertising /  space planning / film production / copywriting