Smarthinking Inc. designed and built a dramatic, world-class spa in the alluring town of McCall, Idaho. We crafted every single detail to follow the brand concept for the spa. From the interiors to the treatment names to the staff selection and training, the experience was authentically The Cove’s. Features like the 60+ floor-to-ceiling regional Douglas fir logs that surround the lobby, and the two handcrafted immersion pools that are built out of 68,000 pounds of Idaho granite, ensure that this is a spa like no other.


brand conceptualization, strategy + management / web + digital development /brand operations collateral development / identity development / advertising /  space planning / film production / copywriting