Palm Exotjca, is a luxury residence collection and world-class hotel currently under development in Watamu, Kenya. To launch its efforts and unveil Palm Exotjca, Smarthinking Inc. conceptualized and created a brand identity for the new mixed-use project, which will serve as a gateway to coastal Africa overlooking the topaz-colored shores of the Indian Ocean. As part of its tailored branding strategy, Smarthinking Inc. will also be responsible for developing the destination's brand identity and marketing strategy.


brand conceptualization, strategy + management / web + digital development / brand operations collateral development / identity development / advertising /  space planning / film production / copywriting