EPIC Marbella is an exclusive development of premier residences set on the prestigious Golden Mile in Marbella, Spain. Smarthinking Inc. crafted and executed a tailored luxury branding strategy on behalf of EPIC Marbella, including developing the destination's brand identity, tone of voice, personality, and brand promise. Each component was conceptualized and implemented across print and digital applications, including designing a lookbook, brochures, website, and other marketing collateral.

scope

brand conceptualization, strategy + management / web + digital development /brand operations collateral development / identity development / advertising /  space planning / film production / copywriting